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In today’s world, medical professionals simply must establish themselves as reliable and reputable sources through social media sites online—because that’s where their patients are looking for information and guidance.

According to a report compiled by the Pew Research Center’s Internet & American Life Project, 72% of internet users say they looked online for health-related information of one kind or another within the past year. Their searches, whether about serious conditions, minor health problems or a wellness lifestyle, include information shared through social media sites like Facebook, Twitter, or Instagram.


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